Cassie Peng Design
banners.jpg

Banners

For these banners, the challenge was to represent “Life-Sharing Community” and “Life-Giving Mission” with a single graphic for each phrase. It was difficult to convey these abstract ideas with a strong graphic that is universally appealing, simple,

For these banners, the challenge was to represent “Life-Sharing Community” and “Life-Giving Mission” with a single graphic for each phrase. It was difficult to convey these abstract ideas with a strong graphic that is universally appealing, simple, and not cliché.

The idea of holding hands was an idea that came to me early on, but I thought it was creatively too simple. Exploring that idea further, I decided to use many handprints that come together to form the holding hands. This represents the idea of many

The idea of holding hands was an idea that came to me early on, but I thought it was creatively too simple. Exploring that idea further, I decided to use many handprints that come together to form the holding hands. This represents the idea of many people coming together to create a community.

This was more challenging because was it difficult to think of ways to not only represent “life” and “missions” individually, but to also connect them. I wanted to avoid using plants and a globe to represent life and missions since they tend to be v

This was more challenging because was it difficult to think of ways to not only represent “life” and “missions” individually, but to also connect them. I wanted to avoid using plants and a globe to represent life and missions since they tend to be very cliché.